Halosis 2.0 Making Small Businesses Bigger Through Artificial Intelligence

Shopping online has slowly become the lifestyle of digital people like us. In fact, four unicorn startups in Indonesia – Tokopedia, Traveloka, Bukalapak, and GOJEK – all facilitate online shopping.

It is not surprising that micro, small and medium enterprises (MSMEs) in Indonesia are slowly shifting to digital, even though until now only 5% of the approximately 60 million MSMEs are migrating.

Why? If you think logically, maybe one reason is because by switching to digital, consumers will also be easier to contact sellers even in the middle of the night. Although this can be a good thing, sellers are also humans who need rest. So sometimes they may not be able to serve 24/7.

Therefore, Halosis is offering a win-win solution for sellers and buyers. Halosis itself is a commerce platform that integrates chatbots with personalized solutions to help social media sellers convert chat into sales.

By using artificial intelligence (AI) technology, Halosis uses the Natural Language Processing (NLP) technology from, one of Indonesia’s first AI startup, to create chatbots that can serve buyers for 24 hours. This chatbot is called Hana, and its role is as a virtual assistant who can receive, record orders, and arrange goods. So, consumers can order whenever they need to, and are automatically processed right away by the latest Halosis features.

With this breakthrough chatbot, Halosis hopes that MSME traders through social media can easily make window shopping consumers make a transaction. Thus accelerating the development of MSME businesses in Indonesia.

Halosis has been established since 2017, and in 2018 officially holds the title PT. Success Results of Indonesia. In May 2018, Halosis was incubated by IDX Incubator supported by Bekraf, IDX, Bank Mandiri, and Telkom. Then, in February 2019, Halosis was successfully accepted in the accelerated program called Powered By Google Developers Launchpad.

Founder Halosis Andrew Darmadi has a special purpose in building Halosis.

“At first we founded Halosis because we saw for ourselves the spirit of Indonesian entrepreneurs – especially women entrepreneurs – who with minimal capital and ability, trying to improve their families’ lives by selling things online. Statistically, in Indonesia there are 34 million women who do not have permanent employment or in need of additional income. Halosis aims to create at least 1 million new jobs for them.”

Andrew Darmadi

And, finally, on March 12, 2018, Halosis version 2.0 was successfully launched officially at Menara by KIBAR. In the launch event, there was also Andrew Darmadi as founder, Adi Kurniadi as founder and CFO, Sonja Johar as CTO, and Irzan Raditya from as the maker of NLP technology used by Halosis.

The presentation carried out by Halosis personnel emphasized the purpose of their establishment, the challenges faced by MSME players in Indonesia, and what solutions were needed to solve these challenges. In addition, a demonstration of how Halosis works was shown and successfully attracted the interest of the audience present. Halosis stressed that a personalized solution for consumers would be able to attract more customers to MSMEs using Halosis.

The article has been translated & edited by Chafidz Maulana. This original article was here.